Atami is a research-based organisation. We observe the growing plant at the cellular level and we study the stages of growth. We also evaluate and compare the various growing media such as soil, Rockwool, Coir (coco) and PU slabs. Our primary goal is to increase potential yields for the serious grower by analysis of the growing techniques and by increased knowledge of the plant. Respect for nature is our ideal: support for the grower is our purpose.

The statement "measuring is knowing" is the core of our activities and forms the basis for each laboratory research. The result is a smart range of Bio-stimulators and nutrition solutions under the name B`cuzZ Products. Atami strongly believes in the importance of ecological products. Thats why all B`cuzZ Bio-stimulators contain only natural components and are as such harmless to man and plant.

A plant progresses through many stages to develop from a single cell into a plant that eventually creates flowers. In summary we speak of the plant-, grow-, ready-to-flower and the final flower phase. During every stage, the plant has its specific needs. The changing nutritional needs of the plant have been known for quite some time with the professional grower. There is less awareness of the different needs for bio-stimulators and plant enhancers (think e.g. of: proteins, sugars, enzymes, minerals, amino acids, fatty acids and vitamins).

All B`cuzZ products have been customized to each other so that their use does not disturb the biological balance. With B`cuzZ products the professional grower can stimulate the plant from seed or cutting to mature plant in such a way that this will lead to a more rapid and efficient fission, cell expansion and cell differentiation (in other words a healthy surplus produce!).